Some people might find that, despite having done some SEO on their website, traffic still isn't rushing in like they expected, and it's been quite a while. It's not that your product or website is bad. Maybe you just overlooked some things. Try looking over this short list and see if there's anything in here that you forgot:
1. Did you use text instead of pictures where it matters? Specifically, for keywords. Also, don't let the pictures speak for themselves--the search engines won't ever find you this way. Accompany images with text underneath, and don't forget the alternate text attribute.
2. Did you try to cover all possible keywords? Some people might avoid doing this on their websites thinking it might constitute keyword stuffing. But there are accepted methods to cover all the possible keyphrases for your product. One of these is articles. With several of them, you can feature many, many variants of your keyphrase without having to resort to keyword stuffing. For instance, if you sell used video games, one article might use the "used video games" keyphrase while another can use "second-hand video games" or "pre-owned video games", etc.
3. Did you pick a good URL? The best URL is one that is descriptive of the nature of your business. If your top keyphrase is "used videogames", something like www.used-videogames.com would be the best. Do not register a domain before consulting someone who is knowledgable at keyword strategy.
4. Did you title your pages properly? "Article" or "Home" don't really cut it. Neither search engines nor your audience will find this very enticing. Try a descriptive title; for instance, if the page is an article about used video games, you can call the page "Free article on used video games". The home page, you can call "Used video games store" or something similar.
There are many, many things you can do to gain at least the first few pages, if not the top spot, of search engine rankings, but these are the things that people usually miss. Keep them in mind, and watch your rankings shoot high up.
1. Did you use text instead of pictures where it matters? Specifically, for keywords. Also, don't let the pictures speak for themselves--the search engines won't ever find you this way. Accompany images with text underneath, and don't forget the alternate text attribute.
2. Did you try to cover all possible keywords? Some people might avoid doing this on their websites thinking it might constitute keyword stuffing. But there are accepted methods to cover all the possible keyphrases for your product. One of these is articles. With several of them, you can feature many, many variants of your keyphrase without having to resort to keyword stuffing. For instance, if you sell used video games, one article might use the "used video games" keyphrase while another can use "second-hand video games" or "pre-owned video games", etc.
3. Did you pick a good URL? The best URL is one that is descriptive of the nature of your business. If your top keyphrase is "used videogames", something like www.used-videogames.com would be the best. Do not register a domain before consulting someone who is knowledgable at keyword strategy.
4. Did you title your pages properly? "Article" or "Home" don't really cut it. Neither search engines nor your audience will find this very enticing. Try a descriptive title; for instance, if the page is an article about used video games, you can call the page "Free article on used video games". The home page, you can call "Used video games store" or something similar.
There are many, many things you can do to gain at least the first few pages, if not the top spot, of search engine rankings, but these are the things that people usually miss. Keep them in mind, and watch your rankings shoot high up.
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