Before spending huge amounts of cash on marketing and advertising campaigns, did you check if your website is search-engine friendly? That is, if people can find your site by searching for your product on the search engines? A major part of an online business' customer base are visitors that are redirected from search engines. These people are actually some of the most targeted visitors for your product, and it is important to pay close attention to them. To properly tap into this customer base, SEO is required.
In most cases, it is extremely beneficial to incorporate SEO into the design process itself--in other words, while designing and creating the site SEO is already being performed on it. For instance, you might have a nicely-constructed, well-functioning, and product-rich site with lots to offer, but its visibility in search engines is limited because of dynamic pages or frames. This means you miss out on a great many potential customers, and you might start thinking about embarking on a massive advertisment campaign--which will cost a lot and results might not be guaranteed. SEO is a cheaper alternative (sometimes even free if you can do it yourself), and a well-optimized site is definitely going to attract visitors.
So you hired an SEO specialist while designing your site, and now it's fully optimized even before launching. Does that mean you should completely forget about SEO in the future? Absolutely not. SEO is a continuous process. Some practices in the past are not effective anymore today, and some of today's practices will also be ineffective in the future. It is important to perform SEO on your site regularly, especially monitoring and promotion of your site. Making a top-notch site isn't an easy task, and has no rules set in stone, but there are a few pointers you can observe that do work.
Remember to use keyword-rich text. Search engines work with text, and they work with the easiest-to-find text. Putting these two together, you can now determine where best to place your keywords: at the top, specifically, the title and the headers. However you also have to remember that you have human readers as well, so make sure it reads well to a human. Place keywords in the beginnings of paragraphs.
Help make the crawling process faster by using lots of internal links on your home page. The faster your site gets indexed the faster it becomes visible. Try not to use dynamic links too much. Dynamic links are links with question marks on them. Many search engines cannot follow this, so if possible use static links only. To really help with the crawling, provide a site map. A site map is a link list of all the pages in your site. Site maps will help your pages get indexed faster. Also, be sure to put a link to your site map on your home page because that's where the spiders start crawling.
Another thing to remember when linking to your pages, or linking in general: use keyword text in them. If the page you are linking to is about blind salamanders, then naturally your anchor text (the text in the link) should contain "blind salamanders" somewhere. This will also help boost your search engine rankings.
Finally, use meta tags. A title, some keywords, and a description really pays off. People see these in the search engine results, so make it really descriptive and compelling. They should also be unique and applicable to their own pages.
It doesn't really matter when you involve an SEO specialist in the design process, but doing this as early as possible can help prevent mistakes and costs. Remember also that it is a continuous process, so don't just leave SEO forever when you think you're done with it.
In most cases, it is extremely beneficial to incorporate SEO into the design process itself--in other words, while designing and creating the site SEO is already being performed on it. For instance, you might have a nicely-constructed, well-functioning, and product-rich site with lots to offer, but its visibility in search engines is limited because of dynamic pages or frames. This means you miss out on a great many potential customers, and you might start thinking about embarking on a massive advertisment campaign--which will cost a lot and results might not be guaranteed. SEO is a cheaper alternative (sometimes even free if you can do it yourself), and a well-optimized site is definitely going to attract visitors.
So you hired an SEO specialist while designing your site, and now it's fully optimized even before launching. Does that mean you should completely forget about SEO in the future? Absolutely not. SEO is a continuous process. Some practices in the past are not effective anymore today, and some of today's practices will also be ineffective in the future. It is important to perform SEO on your site regularly, especially monitoring and promotion of your site. Making a top-notch site isn't an easy task, and has no rules set in stone, but there are a few pointers you can observe that do work.
Remember to use keyword-rich text. Search engines work with text, and they work with the easiest-to-find text. Putting these two together, you can now determine where best to place your keywords: at the top, specifically, the title and the headers. However you also have to remember that you have human readers as well, so make sure it reads well to a human. Place keywords in the beginnings of paragraphs.
Help make the crawling process faster by using lots of internal links on your home page. The faster your site gets indexed the faster it becomes visible. Try not to use dynamic links too much. Dynamic links are links with question marks on them. Many search engines cannot follow this, so if possible use static links only. To really help with the crawling, provide a site map. A site map is a link list of all the pages in your site. Site maps will help your pages get indexed faster. Also, be sure to put a link to your site map on your home page because that's where the spiders start crawling.
Another thing to remember when linking to your pages, or linking in general: use keyword text in them. If the page you are linking to is about blind salamanders, then naturally your anchor text (the text in the link) should contain "blind salamanders" somewhere. This will also help boost your search engine rankings.
Finally, use meta tags. A title, some keywords, and a description really pays off. People see these in the search engine results, so make it really descriptive and compelling. They should also be unique and applicable to their own pages.
It doesn't really matter when you involve an SEO specialist in the design process, but doing this as early as possible can help prevent mistakes and costs. Remember also that it is a continuous process, so don't just leave SEO forever when you think you're done with it.
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